Salesforce CEO Marc Benioff Says New A.I.-Enhanced Products Will Be a ‘Revelation'

Salesforce CEO Marc Benioff told CNBC's Jim Cramer on Wednesday that artificial intelligence will be and already is a boon for the company.

Salesforce CEO Marc Benioff Says New A.I.-Enhanced Products Will Be a ‘Revelation'

CNBC's Jim Cramer asked Marc Benioff, CEO of Salesforce, about artificial intelligence on Wednesday.

Salesforce announced in May it would be adding a host of AI-generated features to Slack, its messaging platform.


CNBC's Jim Cramer reported on Wednesday that Marc Benioff, CEO of cloud software firm Salesforce, said artificial intelligence is already and will continue to be a boon. This is especially true when it comes one of the company's products.

Recently acquired

Slack is a messaging app.

Benioff said to Cramer, "My dream would be that Slack will almost like awaken and become intelligent on its own as we work towards our [large language models]." It's going be a huge revelation for our clients, to have intelligence at their side.

Slack announced this month it will add a host of AI-generated features to its program. These include "Slack GPT," a feature that can summarize messages, make notes, and improve the tone of messages.

Benioff explained that Slack will be his assistant, partner and copilot. It will help him run his company just as Salesforce GPT, which he said would be his copilot for all customer relations, will let him be.

He said that Salesforce's AI-based products have already begun to benefit clients. From the Northwell Health hospital in New York to Gucci, a luxury retailer, who used Salesforce's AI to improve their call center employee's performance. Benioff said that Gucci's example shows how AI can enhance workers and not replace them.

Benioff stated, "We thought that it would just make them more productive when handling cases." It transformed call center agents from being just agents to becoming sales agents and marketing agents. They were given capabilities that they didn't have before.

Salesforce announced a solid quarter Wednesday, after the close of the stock market. Profits were up 68% for the year. The first-quarter revenue came in at $8.25 billion and comfortably exceeded the $8.18 million estimate.

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