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Tim Cook visits Singapore amid Apple's Southeast Asia expansion efforts

·1 min

Apple CEO Tim Cook is in Singapore as part of his tour around Southeast Asia. Cook is meeting with Singapore’s current prime minister, Lee Hsien Loong, and the city-state’s next prime minister, Lawrence Wong. Cook’s visit follows Apple’s recent announcement of a $250 million investment into its operations in Singapore. The expansion aims to create new roles, including in artificial intelligence. Cook’s tour of Southeast Asia included stops in Vietnam and Indonesia, with the goal of generating interest in the Apple brand and potentially boosting regional sales. Additionally, Cook has emphasized Southeast Asia as an important manufacturing hub for Apple.