Mattel Draws Activist Seeking Big Changes at Toy Maker

Activist investor Barington Capital is urging toy company Mattel to explore different options for its American Girl dolls and Fisher-Price toys. The investor believes that these brands are not performing as well as they should and that Mattel should consider strategic alternatives to unlock their value. Barington Capital’s recommendation comes as it seeks to address the company’s declining revenue and market share. By advocating for a review of these brands, Barington Capital hopes that Mattel can find ways to generate more growth and improve its financial performance.