Hyundai is the latest brand to pause advertising on X due to antisemitism

Hyundai has temporarily suspended advertising on a social media platform after one of its ads was reportedly displayed next to an antisemitic and pro-Hitler post. Screenshots showed a paid Hyundai ad above an antisemitic post on a verified account. The automaker said it had paused ads on the platform and was addressing brand safety concerns with the platform directly. Hyundai is the latest company to pause advertising on the platform, following the owner’s endorsement of an antisemitic theory. The platform has suspended the antisemitic account associated with the incident.