Apple’s iPhone sales in China experienced a significant decline of more than 30% year-over-year during the first week of January. In contrast, competitors like Xiaomi and Huawei maintained stronger sales with flat performance. Analysts from Jefferies predict that Apple’s iPhone volume in China will decrease by double digits this year. Apple’s market share in China has fallen approximately 4% year-over-year, while Huawei has gained about 6% of the smartphone market share in the country. iPhone discounts in China are increasing as Apple aims to protect its market share.